Anchor first, discount last
The script is built to keep the original number visible for as long as possible. Conceding early teaches the client that your first price was arbitrary, and every later quote gets discounted before it is even read.
Instead, the builder gives you language that restates the outcome, then offers a scope adjustment rather than a price cut. Same rate, less work — that is a concession the client can accept without devaluing you.
What to say when the comparison is unfair
Clients often compare your quote to a cheaper freelancer's, a template, or an internal estimate. The script answers by naming the difference in deliverables rather than defending the number: what is included here that is not included there.
If the gap is genuinely too large, the correct move is to decline politely. A client who only buys on price will also be the client who expands scope for free.
先锚定,后让步
话术的设计是尽量让原始报价在对话中停留更久。太早让步会让客户认定你的首次报价是随口给的,之后每一次报价都会在还没被读完时就被砍价。
因此生成器给你的是重申成果的表达,然后提出调整范围而不是降低价格。同样的费率,更少的工作——这是客户能接受、又不贬低你的让步。
遇到不公平对比时怎么说
客户常把你的报价与更便宜的自由职业者、模板或内部估算相比。话术的应对方式是点明交付物差异,而不是为数字辩护:这里包含了那边不包含的什么。
如果差距确实过大,正确做法是礼貌拒绝。只按价格下单的客户,往往也是会免费扩大范围的客户。